Search Engine Optimization: A Systematic Approach
As we pointed out in the previous section, the search engines are looking for
content that is most relevant to their users. This means that their databases
and software use certain criteria for evaluating what is relevant content and
what is not. Each search engine uses different criteria for determine who will
get high search engine rankings and who will not. And then there are web directories,
such as Yahoo, who use people to evaluate and rank web sites. So our best strategy
toward search engine optimization is to take a systematic approach. Here is a
summary of the topics we will explore:
Understanding the Difference Between Search Engines and Directories:
We will show you the difference the difference between search engines and directories.
Decide on Which Search Engines to Target: Learn about which search engine
and directories are most popular, how they are inter-related, and what general
criteria each one uses in their search engine ranking.
Identify Keywords: We will get into the mechanics of search engine optimization.
We will look at how to identify the keywords that you should target and out of
these, which ones are the most likely to produce results.
Tweaking Your Content: Once you write your content and identify your
keywords, now is the time to tweak your content so you can improve your chances
of gaining high rankings.
How to Use Meta-Tags to Improve Search Engine Rankings: You will learn
what meta-tags are and how you can use them to help the search engines index your
content. You will also learn how misuse of meta-tags can actually get you banned
from search engines.
Analyze Your Competition: Learn how to look at who is ranking highly
in search engines results for your selected keywords and analyze what they are
doing. Also learn to identify if they are using advanced methods such as cloaked
pages for search engine optimization.
Submit Your Web Site to Search Engines and Directories: Once you are
satisfied that you have optimized your web site, its now time to submit your site
to the search engines and directories. Find out what to do and what not to do.
Track Your Progress and Refine Your Pages: Assess how your site is doing
and refine your content in order to improve your results.
When Search Engine Optimization and Web Site Design Conflict: What do you
do with a site that is mostly graphics? This section will explain what to do when
the look and feel of your web site design conflict with achieving high search
engine rankings.
How Links Can Improve Your Search Engine Rankings: Many search engines
consider who is linking to your web site as an important factor in how they rank
your web site.
Special Care Required to Achieve High Search Engine Rankings- Frames, Dynamic
Pages, and Database Driven Web Site Designs: Search engines may not index
Sites that use Frames if special care is not taken. Pages with dynamic content
generated by sever side-programming languages such as Active Server Pages (ASP),
Java Server Pages (JSP), and PHP can present special problems. This is especially
true if the pages are generated from a database. Find out how you can create search
engine optimized dynamically generated content.
Search Engine Optimization Methods that Don’t Work: There are tricks
commonly use by many web site designers that are a waste of time and money or
even worse, may get you band from a search engine’s database. Find out what these
are so you can avoid them.
Celestial Graphics Can Provide Search Engine Optimization For Your Site
as Part of Our Web Design Services: Find out how Celestial Graphics can provide
search engine optimization as a part of a web site design package.
|
